Mario Altiery of UPSIDE GROUP–Don’t Fix It If It Ain’t Broke: Do it Better!

Posted on August 29th, 2009 in Emerging 25, News and Events, People to Know, e25 Upclose!

Mario Altiery, Founder & President

Hear Mario Live on The Franchise Show!

Mario Altiery, founder and president of Upside Group, began his franchising career with a large franchise conglomerate in 1995.  Working in all aspects of franchising Mario progressed through the ranks, and in 1997 he was promoted to Vice President. 

It was as vice president that Mario pioneered new sales and marketing processes, creating a number of landmark programs including a nationally implemented franchise resale program, institutionalized royalty maximization training seminars, international expansion, and authoring an industry recognized Head Start program, designed to jump start revenue for new business owners. 

In 2000, Mario founded Upside Group, a full service franchise consultancy.  USG provides franchisors with comprehensive solutions including marketing, sales, development, day-to-day operations, strategic planning and crisis control. 

Mario has owned his own franchises, been president of a successful franchise system and helped many franchisors develop their systems in numerous industries.  Mario has been a sought after guest speaker for various Franchise events including the IFA and NOVA University, and was recently honored as one of “Arizona’s Finest” by the Cystic Fibrosis Foundation.

Mario is a published author and his company Upside Group co-founded the acclaimed Franchising for Athletes Seminar Series.  Upside Group was recently honored with three Davey Design awards in for marketing and advertising through a nation-wide competition of 4,000 entries.

Mario has set up franchise systems throughout the United States, Australia, Europe, and the Middle East.  Mario often lectures on the art of the sale as well as, franchise operations, franchisee relations and strategic planning.